Earnquo Guides
Make the number useful, not just correct.
Creator-income guides separate views from RPM assumptions. Business-pricing guides separate calculator math from tax, legal and commercial decisions. Each guide shows the formula, the assumptions and the limits behind the result.
YouTube RPM explained: what it means for creator earnings
Understand creator RPM, how it differs from CPM, what changes it and which RPM belongs in an earnings estimate.
Read guide →YouTube formatsYouTube Shorts vs long-form earnings: why the numbers differ
Compare the two monetization models and see why one RPM assumption should not be applied to both formats.
Read guide →YouTube targetsHow many YouTube views do you need to make €1,000?
Work backwards from a revenue goal with transparent RPM scenarios instead of relying on a fixed pay-per-view claim.
Read guide →Freelance pricingHow to set a freelance hourly rate you can defend
Build a rate from income goals, operating costs, working capacity and a realistic profit or safety buffer.
Read guide →Capacity planningBillable hours and utilisation: the hidden rate lever
Understand why 40%, 60% and 80% billable utilisation produce very different sustainable rates.
Read guide →Reverse feesInvoice gross-up explained with the full formula
Learn why adding a fee percentage directly can leave you short and how to solve the fee backwards.
Read guide →Client paymentsHow to account for payment fees in client pricing
Compare absorbing fees, building them into your base price, or handling them transparently in quotes and contracts.
Read guide →Use the calculators
Test your own numbers.
The guides are intentionally formula-first. Use the calculators to replace the examples with your own views, RPM, pricing and fee assumptions.